- PLoS ONE: Lost Letter Measure of Variation in Altruistic Behaviour in 20 Neighbourhoods
PLoS ONE: Lost Letter Measure of Variation in Altruistic Behaviour in 20 Neighbourhoods:
The results show a strong negative effect of neighbourhood income deprivation on altruistic behaviour, with letters dropped in the poorest neighbourhoods having 91% lower odds of being returned than letters dropped in the wealthiest neighbourhoods. We suggest that measures of altruism are strongly context dependant.
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